Brochures represent a means of propaganda proven by market studies to be the most effective and fastest way to reach targeted segments in the business world. They are the first and basic step to provide the appropriate image of the institution or trading system as a whole. It is therefore important that newly emerging institutions or ones introducing new products to the market place be represented in the form of brochures that best reflects the institution’s identity and the values the entity was founded upon to the business world AHA is considered among the best companies in the distribution sector in terms of the providing their work force the following: ongoing training, better work conditions, high salary structure and reward programs. .